Has it been a while since you thought about your website? Is it time to get it right once and for all?
A website is one of the most important marketing materials for a business. Your site is the sprocket of your marketing campaign. The spokes are the various methods commonly employed to send potential and existing clients to your site. If your site has been designed well, clients will find useful information easily. If it has been implemented with the business owner in mind, content can be created, edited, and deleted at any time. If optimized, it is highly visible to search engines.
Strategy
What story do you want to tell?
Every website tells a story. No matter what you do — saving endangered animals, raising funds for your state, building communities, or designing foliage — there is an emotion, a reason, a catalyst, and a resolution. We capture that story to help you better connect with prospects.
Web Design
Clean design reflects professionalism.
Is your site clean and contemporary? Is the navigation intuitive? Can site visitors easily find content? The design and layout of your site says everything about your company. It should have the same look and feel of all your marketing and presentation materials and not look generic or dated.
Copy Writing
Speak the language of results.
A copywriter can help you speak the language of results. It is imperative you focus on the prospect’s problems. A writer helps you clearly illustrate what you do and how you solve your client’s pain and help you answer the prospect’s question, What’s in it for me?
Content Management
Keep it fresh.
Content can be updated with the right tool. PlaceVision develops websites utilizing a combination of WordPress and our custom content management system. We love WordPress because it is a highly supported, flexible application and has thorough tutorials. Custom designs are integrated with the content management system so you can update content on your site and social networks all at once.
