Planners who want to showcase the results of their work and build professional credibility on an individual basis can create their own “mini marketing plan.” Here are some of the tools and activities individuals should be encouraged to do.
Social media
Join Face Book and Linked In. Fill out the entire profile including a professional photograph. Add vacation photographs. Invite other planners you work with, went to school with, and know to join your network. Join focused groups such as “Technology for Urban Planning.” In Face Book, add a module such as virtual library or map your friends to your profile. These are not only entertaining but engaging tools. Get familiar with how they function. Keep your profile updated by visiting it at least once a month.
