Planners who want to showcase the results of their work and build professional credibility on an individual basis can create their own “mini marketing plan.” Here are some of the tools and activities individuals should be encouraged to do. Social media Join Face Book and Linked In. Fill out the entire profile including a professional [...]
Brand building collectively
A traditional marketing plan puts key elements into place to make your firm more visible and builds brand recognition to sell services. It underscores your expertise. If you think planning and landscape architecture firms don’t need marketing because they sell to municipal clients who might not care about the brand you are wrong! People purchase [...]
A blueprint versus a manual
One of the key differences between architecture and planning is that architects have a greater chance of seeing their project come to fruition. How many stories can you recall from planners who had really great ideas but the plan got shelved? An architect produces a tangible blueprint that usually turns into a building within several [...]
