Place making is a convergence of planning, developing, marketing, and branding a location. Currently, these efforts are done at different times and in isolation of one another. A convergence of these activities is inevitable as efforts to create and market a unique sense of place are streamlined. Place improvement strategies and revitalization efforts that preserve the character and history of places are captured in interactive web sites with flashy graphics and high-resolution photographs. Plan documents and web sites inevitably double as branding materials to improve the image of a place. Does your firm have the capability to assist in the interactive branding and marketing of the plans you create?
You need to do more with less to stay competitive especially as municipal budgets shrink and expectations grow. You have to work smarter not harder. It can be difficult because you are faced with an information overload like never before. You attend conferences, take workshops, read books to learn something new but might struggle to implement new ways of working.
