Marketing planning can be two fold. Firms can help municipal planners gain public support for the plan while differentiating themselves in the marketplace. This can be accomplished through traditional techniques of marketing services. Packaging services to deliver plans in the most user-friendly manner possible reinforces the brand and retains the plan’s vision to be implemented and tracked.
It is amazing how many architecture and planning firms have terribly designed web sites and marketing materials. Architects might not realize the stakes are really high since they are selling design! You might not realize how important image really is. For example, poor quality graphics on a web site unconsciously reinforce the quality of the service offered.
Plan documents and web sites inevitably double as branding materials to improve the image of a place. Does your firm have the capability to assist in the interactive branding and marketing of the plans you create?
