Marketing doesn’t have to be difficult. You need to make your services known consistently to attract new prospects.
We help our clients create a marketing plan, integrate the plan into their website, and help them execute it. Marketing requires consistent effort such as sending out postcards, newsletters, and keeping social media updated.
If you have struggled to reach your contact list because the emails just won’t go through, you are not alone. Many of my clients have discovered that you can’t send mass emails from an ordinary business email address. This is because web servers have filters in place to avoid spamming incidents. As a result, you must utilize an email marketing application, such as Constant Contact to send bulk emails to subscribers. The result is you can successfully deliver quality e-newsletters and track who opened them and what links they clicked.
Plan
Create a roadmap and stick to it.
If you don’t have a marketing plan, we will help you create one. A marketing plan clearly identifies activities your business will perform monthly, quarterly, and annually such as e-newsletters, podcasts, postcards, blogging, article writing, brochures, special reports, and website development. Some clients confuse marketing with advertising which is an aspect of your marketing plan but not a marketing strategy.
Materials
Electronic and print marketing gets you noticed.
Do your marketing materials look professional? Are they attracting new clients? Do you have consistency in your website, brochures, e-newsletters, and special reports? If you answered no, then you need to take your materials to the next level.
Maintenance
Continuous marketing pays off.
On average, your site should be updated weekly about current news and projects as well as provide useful, relevant information. Many of our clients are busy doing what they do best; PlaceVision helps clients keep their site updated and e-blasts looking professional on a monthly basis.
