Market Your Services and Define Your Business

We help firms get the most out of their web communications by planning a strategy and integrating their website into their marketing efforts seamlessly.

Marketing your business can be hard work and time consuming. Most of your daily tasks probably focus on serving existing clients. When you do think about your marketing materials, you might not see how your website could attract the right clients and improve existing client service. Putting the right tools in place enables your staff to keep the firm’s portfolio and news up to date without hassle in order to attract new clients.

Gain leads by offering subscription-based services. Cater to existing clients through secure document sharing, collaborative project management, and online maps.

Whether you preserve, plan, or create places, our approach increases your visibility to target markets, improves the quality of your online client service, and helps you transcend the competition.

Site Navigation as Way Finding

Have you ever been to a web site and couldn’t find what you were looking for because the navigation didn’t really make sense? We want to avoid this type of frustration. Site sections have to be named according to best practice. Clever names for your portfolio, news or client login will deter visitors.

Structure your site to deliver pertinent information through a familiar flow in the navigation system. We construct a site architecture to delineate what goes where.

Primary and secondary sections create a logical hierarchy of navigational links and pages. We also assess the short-term and long-term needs of your marketing strategy and build supporting infrastructure to support newsletters, blogs, client relationship management, and article publishing.

Design Elements Create Uniqueness

The design of your site reflects your capabilities as a designer of places and experiences. To ensure you are not projecting a generic image, we design a suite of design elements based on your existing branding such as your logo and print materials.

Design Elements can consist of:

• Color palette
• Active and visited link colors
• Heading colors and fonts
• Accessible navigation menu options
• Graphic formatting for page headings
• Bulleted list format and design element
• Framed call out information boxes
• Artwork to frame the page and background photos
• Sliding Banners

Comprehensive Design

Are you selling design? If so, then the stakes are really high for your firm. Your entire online presence should reflect the quality and personality of your work; the interactive page reflects the value of your services.

Many firms lack simple, consistent page design. They don’t realize this undermines their ability to sell their expertise, especially their ability to design. Some firms have sites with programming errors and malfunction. We provide you with the tools you need to show how innovative your firm is without alienating potential clients. The overall aesthetic of your site will convey professionalism and attention to detail while following the rules of best practice.

Content Manager

We know how frustrating it can be to wait on your web developer to update your site. Sometimes it seems like an eternity to get one page added or your client list updated.

Empower your firm with the ability to update, modify, and grow your site without programming a web page. We provide you with a content management system that makes it easy to edit live content and create new pages that will automatically appear on the site. It enables you to be in charge of search engine optimization for each page by assigning unique keywords and descriptions to help major search engines find and crawl it.

We design sites with a well-rounded approach by addressing search engine optimization, best practice, and content management before your site is built.

News: Eblasts, Newsletters, and Social Media

Have you ever been to a web site and wonder if they are still in business? If you don’t immediately connect with the site, you probably don’t stay there long.

Your site should immediately address your clients’ needs and feature updated material such as news and recently completed projects on the home page. A successful site provides you with the capability to keep your content current and organize the type of content you share. Current news adds value and educates visitors about your services and keeps them connected to you.

Imagine being able to quickly add the following to your site’s pages:

• Publish articles to establish your expertise
• Add commentary to share your perspective
• Consolidate useful information to serve clients
• Maintain E-Newsletters
• Share recent accomplishments
• Archive Press Releases
• Construct a timeline to tell a story
• Create a virtual library of books you have read

Please contact PlaceVision today to develop an online strategy that will help you attract more clients consistently.