When your web site has been designed effectively, you will have a central hub for all your marketing activities.
This includes the way you market your firm offline too. My marketing coach, Jeanna Pool teaches small business owners to develop, what she calls, a comprehensive website. According to Jeanna, and I agree completely, a comprehensive website can do the following for your small business:
#1: Your web site will build a case to convince people to work with you. Your site visitors are not just prospective clients; they are strategic alliances who will want to partner with you, prospective employees who want to know if your firm is a right fit for them, vendors who want to know more about you, and even your competition who wants to know what you are up to.
#2: It will motivate people to contact you. Regular web sites don’t provide a call to action, they are nothing more than a glorified brochure. A comprehensive web site motivates site visitors to contact you in more than one way. They can sign up for your e-newsletter, send you an email, call you, and even respond to your blog posting.
#3: A PlaceVision web site provides tools to showcase your work in context. To help you separate your firm from your competition, an image gallery portfolio can be linked to Google Maps to help prospective clients view the geographic distribution of your clients.
