Branding, Marketing, Website Development, and Community Engagement Serivces and Applications

Please see my blog, AR For Urban Planning and Architecture as I document the process of creating augmented reality.

Answer the question, “What does it look like?” for infill, proposed development, and streetscape improvement projects with the most appropriate graphics. You might need a 3D model to visualize an infill project. You might need an interactive streetscape to see before and after scenarios when trees and street furniture are added. You might need [...]

Place making is a convergence of planning, developing, marketing, and branding a location. Currently, these efforts are done at different times and in isolation of one another. A convergence of these activities is inevitable as efforts to create and market a unique sense of place are streamlined. Place improvement strategies and revitalization efforts that [...]

Marketing planning can be two fold. Firms can help municipal planners gain public support for the plan while differentiating themselves in the marketplace. This can be accomplished through traditional techniques of marketing services. Packaging services to deliver plans in the most user-friendly manner possible reinforces the brand and retains the plan’s vision to be [...]

What makes you different? What makes your organization different? Is it the location? Prestige? Leadership? Personality? There is an ever increasing demand on differentiation. For a business, the combination of the expertise of the people who work there, the quality of the service and deliverable, and how the deliverable is packaged are 3 differentiating [...]

A blueprint versus a manual One of the key differences between architecture and planning is that architects have a greater chance of seeing their project come to fruition. How many stories can you recall from planners who had really great ideas but the plan got shelved? An architect produces a tangible blueprint that usually [...]

Think about how you came into planning. Did you know you wanted to be a planner when your were 7? How did you find out about planning as a profession? Many planners found out about it in a college course catalog or through exposure in a related field. Planning isn’t advertised or even perceived [...]