Web Site Development

Timetoast Timelines | Create timelines, share them on the web.

Friday, November 6th, 2009

This is an interesting tool to create quick timelines. Best for timelines spanning abroad range of time rather than a decade or two.

Timetoast Timelines | Create timelines, share them on the web..

Using the Internet to Explore Your City

Friday, October 16th, 2009

Want to find out what’s happening in your neighborhood? Adrian Holovaty knows. He’s the creator of Everyblock.com, a website that provides hyper-local news tailored to your street address. We’ll give the site a test run and see what’s happening on our block. Smart City Radio :: Episode :: Using the Internet to Explore Your City.

Do Government Agencies and Non-Profits Get ROI From Usability

Sunday, May 17th, 2009

usabilitySummary: Although the gains don’t fall into traditional profit columns, there are clear arguments for improving usability of non-commercial websites and intranets. In one example, a state agency could get an ROI of 22,000% by fixing a basic usability problem.

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Newspapers Team With Zillow For Real Estate Search

Tuesday, April 14th, 2009

LOS ANGELES — Scores of U.S. newspaper Web sites will become gateways for visitors to find homes for sale through Zillow.com as part of a new initiative between the real estate Web site and a group of 11 major newspaper publishers

via Newspapers Team With Zillow For Real Estate Search.

Differientiate your planning services

Wednesday, October 8th, 2008

There are real barriers then there are perceived barriers. Broadband availability to your home is a real barrier but not being able to access the internet from home is a perceived barrier. Just because your computer can’t get a decent connection to the internet doesn’t mean your cell phone can’t.

You might view technology as an obstacle to growing your business. You might think you need to hire techie staff to work strictly on project web sites and server administration. You might believe this one person can keep up with the demands of your office.

To borrow from communism theory, the collective is much more powerful than the individual. What if you shifted your perspective? What if I said you could save one hundred thousand dollars a year (probably much more) easily if you didn’t hire a techie but raised the technical capabilities of everyone in your firm? One hour a week of training over six weeks can expand your ability to work more efficiently and deliver a superior product to your clients.
A shift in perspective is all that is required. Sometimes we have a tendency to get in our own way. Keeping all of your staff from access to a new way of thinking greatly reduces the opportunity for innovation.  One hour a week can empower everyone in your organization to reframe the problem and see the solution more clearly. It can demystify technology and teach them how to solve internal obstacles such as putting content online, creating plan graphics and web sites, collaborating on a proposal, and providing useful advice to your clients. Expand your knowledge to increase your effectiveness and efficiency.

What makes you different? What makes your organization different? Is it the location? Prestige?  Leadership? Personality? There is an ever increasing demand on differentiation.  For a business, the combination of the expertise of the people who work there, the quality of the service and deliverable, and how the deliverable is packaged are 3 differentiating factors you can quickly change.  Our job as planners is to help change and manage the same factors for a city. Similar differentiating factors of a place might be the people that live there, the quality of their life, and the texture of the urban fabric.

Personal “mini” marketing for planning professionals 3/3

Monday, October 6th, 2008

Web Site
Create a web site. It doesn’t have to be more than one page.  Purchase a decent domain name, one that ends in a .net or .com (not .org!)  or start a web site on a third party site such as NetVibes (www.netvibes.com). Put your web site link on your Face Book and Linked In accounts. Add Google Analytics to the page so you can track how many hits you got. Here is the minimum information to put on it:

1.    About You – a short professional biography but keep it interesting, even funny
2.    Your resume- always keep an up-to-date resume handy
3.    Your grand professional vision- how you see your role in planning make a difference
4.    Links to your profiles on LinkedIn, etc.
5.    A Mini portfolio- at least 4 or 5 projects you worked on, the problem you were addressing, and the outcomes.
6.    A professional picture of you
7.    Books you have read both fiction and non-fiction
8.    Some famous quotes, your favorite period in history, etc. Something that suits your personality
9.    Travel and document the places you went and how what you saw there is relevant to your field in planning. Document thoughts, ideas, feelings from our experiences in cities.

Personal “mini” marketing for planning professionals 2/3

Friday, October 3rd, 2008

Blog
Create a blog to write about your experiences in planning. Share your unique perspective by giving voice to past experiences. If you are going to start a blog, you should write in it at least twice a week. Never stop. This is a continuous, ongoing activity that builds expertise through consistency. The blog in its entirety is more important than several well written, long entries.

If blogging is too much of a time commitment or if you aren’t sure what to say, then respond to posts on Planetizen (www.Planetizen.com). Create a profile and make meaningful comments. Visit the site once a week to make at least two comments.

Brand building collectively

Wednesday, October 1st, 2008

A traditional marketing plan puts key elements into place to make your firm more visible and builds brand recognition to sell services. It underscores your expertise.

If you think planning and landscape architecture firms don’t need marketing because they sell to municipal clients who might not care about the brand you are wrong!  People purchase services from people they want to work with.  A service is intangible but the people the prospect will be working with are not. Individuals of a firm are the building blocks that collectively create the brand and sell the firm’s services. In essence, the prospect is hiring the brand and more specifically the individuals who collectively create the expertise needed to deliver planning services.

Every small business should support the individuals who collectively deliver services.  An employee encouragement and recognition program that isn’t contrived but genuinely supportive is a marketing and employee retention tool. Planners should be allowed to write in their blogs and update their travel journals on company time. They should be encouraged to reflect on life experiences and how places shape them. Firms can provide platforms for the individual expression of ideas and opinions that build credibility and shape expertise.

A blueprint versus a manual

Tuesday, September 30th, 2008

One of the key differences between architecture and planning is that architects have a greater chance of seeing their project come to fruition. How many stories can you recall from planners who had really great ideas but the plan got shelved?

An architect produces a tangible blueprint that usually turns into a building within several years while a planner produces an extensive document that might or might not guide the development of a community. Zoning ordinances and comprehensive plans take much longer to be adopted in order to “show up” in the community. Often a plan consists of long range recommendations that are too generalized, quite the opposite of a building blueprint. Sometimes plans get abandoned in favor of multiple planned unit developments. The original vision of the plan gets lost over time as people come and go.

The key to getting the city to follow the plan and stick with it might have something to do with the delivery method. When solid recommendations are ignored, it is usually because the real impact isn’t understood. Working within the constraints of politics makes planning a messy businesses no matter how beautiful the graphics.

Marketing planning can be two fold. Firms can help municipal planners gain public support for the plan while differentiating themselves in the marketplace. This can be accomplished through traditional techniques of marketing services. Packaging services to deliver plans in the most user-friendly manner possible reinforces the brand and retains the plan’s vision to be implemented and tracked.

It is amazing how many architecture and planning firms have terribly designed web sites and marketing materials. Architects might not realize the stakes are really high since they are selling design! You might not realize how important image really is. For example, poor quality graphics on a web site unconsciously reinforce the quality of the service offered.

Planning skills development

Monday, September 29th, 2008

Geographic information systems are essential and very useful but cumbersome to learn. It is a marvelous tool to execute a query for analysis but for many planners it is too bulky for daily application. Specialists are required to perform in-depth tasks. Sometimes it is overkill. I have heard the wave of exasperation from non-techies who were forced to use online GIS to perform simple zip code queries. The non-intuitive user-interface coupled with slow download rates have driven some people almost mad. Why wasn’t a better solution demanded from geographic vendors years ago? Have planners been making pleas to deaf ears?

Now is the time to learn the skills you need to expand your toolbox and increase your effectiveness. You don’t need to know Adobe Illustrator backwards and forwards to make an attractive map. You don’t need to learn HTML to create a plan web site. You don’t need to be a GIS expert to make maps online. You are a planner with a deep desire to make more livable communities. You are valuable to our profession. Technology is a platform for your mission to make a real difference. It can no longer be an obstacle or a separate skill set required to do your life’s work.

What do you do?

I help urban planners communicate more effectively online.

I show them how to do it and when to do it.

I put the tools they need into their hands so they can do more in less time.

I help planners utilize what is available today at varying price points.

I help them raise the awareness of planning through interactive communication and collaboration to engage stakeholders and exceed the expectations of their clients.

And, oh did I mention I help them do all of this without technical skill?

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