Community Building and Social networking

Using Flickr for Professional Portfolios

Friday, November 6th, 2009

I’m working on a web site for landscape architecture and am experimenting with using Flickr to feature their work from Flickr on multiple web sites.

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hypercities connects geographical locations with history

Wednesday, June 3rd, 2009

Hypercities
is an open-ended learning environment grounded in space and time, social interaction, and digital media.

Demand: Feedback Loop

Tuesday, October 21st, 2008

Demand: Clients request a community feedback loop to comment on the plan; How do you manage this without allowing all the comments to be viewed live?

You can add value to the community participation component of the plan by allowing residents to make comments online. Just because you provide this feature, doesn’t mean you have to use a discussion forum where everyone’s comments are live on the web. Learn ways to manage community feedback without allowing others to view previous comments. This keeps people from being persuaded by other opinions while providing a platform for feedback. Learn how to use software to create a continuous feedback loop to automatically respond to residents from your plan web site.

Differientiate your planning services

Wednesday, October 8th, 2008

There are real barriers then there are perceived barriers. Broadband availability to your home is a real barrier but not being able to access the internet from home is a perceived barrier. Just because your computer can’t get a decent connection to the internet doesn’t mean your cell phone can’t.

You might view technology as an obstacle to growing your business. You might think you need to hire techie staff to work strictly on project web sites and server administration. You might believe this one person can keep up with the demands of your office.

To borrow from communism theory, the collective is much more powerful than the individual. What if you shifted your perspective? What if I said you could save one hundred thousand dollars a year (probably much more) easily if you didn’t hire a techie but raised the technical capabilities of everyone in your firm? One hour a week of training over six weeks can expand your ability to work more efficiently and deliver a superior product to your clients.
A shift in perspective is all that is required. Sometimes we have a tendency to get in our own way. Keeping all of your staff from access to a new way of thinking greatly reduces the opportunity for innovation.  One hour a week can empower everyone in your organization to reframe the problem and see the solution more clearly. It can demystify technology and teach them how to solve internal obstacles such as putting content online, creating plan graphics and web sites, collaborating on a proposal, and providing useful advice to your clients. Expand your knowledge to increase your effectiveness and efficiency.

What makes you different? What makes your organization different? Is it the location? Prestige?  Leadership? Personality? There is an ever increasing demand on differentiation.  For a business, the combination of the expertise of the people who work there, the quality of the service and deliverable, and how the deliverable is packaged are 3 differentiating factors you can quickly change.  Our job as planners is to help change and manage the same factors for a city. Similar differentiating factors of a place might be the people that live there, the quality of their life, and the texture of the urban fabric.

Personal “mini” marketing for planning professionals 3/3

Monday, October 6th, 2008

Web Site
Create a web site. It doesn’t have to be more than one page.  Purchase a decent domain name, one that ends in a .net or .com (not .org!)  or start a web site on a third party site such as NetVibes (www.netvibes.com). Put your web site link on your Face Book and Linked In accounts. Add Google Analytics to the page so you can track how many hits you got. Here is the minimum information to put on it:

1.    About You – a short professional biography but keep it interesting, even funny
2.    Your resume- always keep an up-to-date resume handy
3.    Your grand professional vision- how you see your role in planning make a difference
4.    Links to your profiles on LinkedIn, etc.
5.    A Mini portfolio- at least 4 or 5 projects you worked on, the problem you were addressing, and the outcomes.
6.    A professional picture of you
7.    Books you have read both fiction and non-fiction
8.    Some famous quotes, your favorite period in history, etc. Something that suits your personality
9.    Travel and document the places you went and how what you saw there is relevant to your field in planning. Document thoughts, ideas, feelings from our experiences in cities.

Personal “mini” marketing for planning professionals 2/3

Friday, October 3rd, 2008

Blog
Create a blog to write about your experiences in planning. Share your unique perspective by giving voice to past experiences. If you are going to start a blog, you should write in it at least twice a week. Never stop. This is a continuous, ongoing activity that builds expertise through consistency. The blog in its entirety is more important than several well written, long entries.

If blogging is too much of a time commitment or if you aren’t sure what to say, then respond to posts on Planetizen (www.Planetizen.com). Create a profile and make meaningful comments. Visit the site once a week to make at least two comments.

Personal “mini” marketing for planning professionals 1/3

Thursday, October 2nd, 2008

Planners who want to showcase the results of their work and build professional credibility on an individual basis can create their own “mini marketing plan.” Here are some of the tools and activities individuals should be encouraged to do.

Social media
Join Face Book and Linked In. Fill out the entire profile including a professional photograph. Add vacation photographs. Invite other planners you work with, went to school with, and know to join your network. Join focused groups such as “Technology for Urban Planning.” In Face Book, add a module such as virtual library or map your friends to your profile. These are not only entertaining but engaging tools. Get familiar with how they function.  Keep your profile updated by visiting it at least once a month.

Brand building collectively

Wednesday, October 1st, 2008

A traditional marketing plan puts key elements into place to make your firm more visible and builds brand recognition to sell services. It underscores your expertise.

If you think planning and landscape architecture firms don’t need marketing because they sell to municipal clients who might not care about the brand you are wrong!  People purchase services from people they want to work with.  A service is intangible but the people the prospect will be working with are not. Individuals of a firm are the building blocks that collectively create the brand and sell the firm’s services. In essence, the prospect is hiring the brand and more specifically the individuals who collectively create the expertise needed to deliver planning services.

Every small business should support the individuals who collectively deliver services.  An employee encouragement and recognition program that isn’t contrived but genuinely supportive is a marketing and employee retention tool. Planners should be allowed to write in their blogs and update their travel journals on company time. They should be encouraged to reflect on life experiences and how places shape them. Firms can provide platforms for the individual expression of ideas and opinions that build credibility and shape expertise.

Collaboration Made Simple

Tuesday, September 23rd, 2008

There are many different tools to help teams in different locations collaborate on projects. You don’t even have to be in a different office to find value in project management tools such as time tracking, check list management, file management, and project milestone tracking. The problem is that when you combine all of this functionality into one place, you complicate the system by making it more difficult to use. It doesn’t matter how technically savvy you have become. If the thought of logging in to update your time sheet makes you cringe, then your system isn’t really doing much for you.

I have been using a program called active Collaborate. It has advanced features but seems to have all the buttons in the right place (we call that a nice user interface). I have recently set it up for several different clients who will be using it in completely different ways. I will let you know if they find it as user friendly as I do.

active collaborate

How It Works

It is installed on your web site server. I set up the database and customize the look and feel. Then you are in business.

Some of my clients are using it like do- for project management and to collaborate with clients on projects. This is how some of my clients discovered my clever tool.

Other clients are using it as a virtual studio. It will enable multiple organizations to collaboratively work on grant proposals without having to play email tag with documents. They will also be able to divide tasks and assign them. The system will work beautifully for accountability purposes in addition to staying organized.

How do I utilize social networking?

Wednesday, June 18th, 2008

Recently I attended a webinar on social networking where my marketing coach, Jeanna Pool interviewed Sherman Hu, an expert on social networking and blogging tools to grow your business.

I knew about Facebook and had setup a LinkedIn account months prior. I have setup numerous blogs for my clients but never for myself. Partly because I didn’t think I would commit to writing in a blog weekly and partly because I didn’t think I had much to say.

You probably have heard of the big three social networking sites, MySpace, LinkedIn (my profile) and Facebook (my profile). Here you create a profile, add pictures of yourself, details about your professional and educational background, then make some friends. Most of my current “friends” are colleagues and actual friends. My hope is that I will start to make virtual acquaintances who  enjoy reading my blog or like my professional work.

It sounds kind of egotistical, I know, which is why I didn’t start a blog to begin with. I’m not sure anyone will read this for sure, but it has so far been a great way for me to put thoughts to paper.

The reality is that we live in a time where you can and will make friends with people and work with clients that you have never met face to face. Technology has changed the way we interact with one another and find each other.

The world of social networking is confusing and seems a little intimidating to me. I’m not completely convinced I will make new friends through Facebook but it is worth a try. In as little as one hour I was able to setup my profile, add some photos, and link my blog to my profile. I have to be proactive. I can’t sit back and wait for people to find me. It is the same in real life, you have to pursue in order to be pursued. 

I do more than write in a blog, I write detailed articles about emerging technologies for planning and real estate as well as respond to posts on industry-specific web sites. I also help my clients build online communities on their web sites.

On most web sites, either social networking or discussion boards, you can link to your site or blog. Some sites, such as Facebok, let you connect directly to your blog and feature your entries on your profile page. Sites that are more discussion based allow you to link to your web site in your profile. This can provide extra exposure to your business.

I think it is too soon to gauge measurable results from social networking sites and the benefits (such as web traffic back to my site) they provide for all types of small businesses. One size does not fit all. It is also too early to give up; I’ve only been proactive for about a week. And it is never too late to try something new.

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